MKTG90007 Customer Experience Management (University of Melbourne): rated 2.8/5 overall, difficulty 2.5/5 (higher is harder), would-recommend 1.5/5 across 2 reviews collected on UniMelb Wall.
MKTG90007 is a University of Melbourne course taught by the Faculty of Business and Economics in Marketing. This page brings together its handbook details and what UniMelb students say about it.
Review data updated 2026-10-24.
Chinese title: 客户体验管理
Type: Graduate coursework subject
Subject area: Marketing
Faculty: Faculty of Business and Economics
Level: Graduate coursework Level 9
Handbook year: 2026
Monitoring, designing and managing customer experiences (CX) is essential to overall business performance. This subject will explore how organisations can enhance customer and employee experiences to promote brand satisfaction, loyalty, positive word of mouth, and overall well-being.
MKTG90007 has 2 scored reviews: overall 2.8/5 · usefulness 4.0 · difficulty 2.5 · would-recommend 1.5 (all out of 5; higher difficulty means harder).
Sources: 2 reviews by UniMelb students on UniMelb Wall (2.8/5 overall).
The course panel on UniMelb Wall shows every review and discussion in full.
Q: Is MKTG90007 hard?
A: Students rate MKTG90007's difficulty 2.5/5 on average (higher is harder), which makes it moderately difficult. Only a few reviews so far, so treat this as a rough guide.
Q: Is MKTG90007 worth taking?
A: Averaged over 2 reviews: would-recommend 1.5/5, usefulness 4.0/5, overall 2.8/5. Only a few reviews so far, so treat this as a rough guide.
Q: Which faculty teaches MKTG90007, and when is it offered?
A: MKTG90007 is taught by the Faculty of Business and Economics. Check the official handbook for the current year.
UniMelb Wall is an independent student community and is not affiliated with University of Melbourne.