MKTG30010 Advertising and Promotions (University of Melbourne): rated 3.8/5 overall across 9 reviews collected on UniMelb Wall.
MKTG30010 is a University of Melbourne course taught by the Faculty of Business and Economics in Marketing. This page brings together its handbook details and what UniMelb students say about it.
Review data updated 2026-10-24.
Chinese title: 广告与促销
Type: Undergraduate subject
Subject area: Marketing
Faculty: Faculty of Business and Economics
Level: Undergraduate Level 3
Handbook year: 2026
This subject focuses on the development, management and control of the organisation's marketing communications. Topics include advertising, sales promotion, public relations and other elements of the communications mix with internet and interactive media advertising also covered; the importance o.
MKTG30010 has 9 scored reviews: overall 3.8/5 · usefulness 4.0 (all out of 5; higher difficulty means harder).
Sources: 6 StudentVIP reviews (average 4.0 stars); 3 Reddit comments that an AI model judged to be reviewing this course (average would-recommend 3.3/5).
On Reddit: "Digital marketing 100%. Last sem’s exam was a bunch of short answer questions that were very easy and you could easily h1 the subject. Ad I found was horrible but that’s also bc I suck at writing essays in exams."
On Reddit: "Did ad and pom last year, it was a pretty doable, useful subject I think? Content itself is similar to other marketing subjects but more emphasis towards the promotional aspect, so if you did brand management it should be very familiar. The group project is you get a real brief …"
The course panel on UniMelb Wall shows every review and discussion in full.
Q: Is MKTG30010 worth taking?
A: Averaged over 9 reviews: usefulness 4.0/5, overall 3.8/5.
Q: Which faculty teaches MKTG30010, and when is it offered?
A: MKTG30010 is taught by the Faculty of Business and Economics. Check the official handbook for the current year.
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