MKTG20001 Consumer Behaviour (University of Melbourne): rated 3.6/5 overall, difficulty 3.0/5 (higher is harder) across 12 reviews collected on UniMelb Wall.
MKTG20001 is a University of Melbourne course taught by the Faculty of Business and Economics in Marketing. This page brings together its handbook details and what UniMelb students say about it.
Review data updated 2026-10-24.
Chinese title: 消费者行为
Type: Undergraduate subject
Subject area: Marketing
Faculty: Faculty of Business and Economics
Level: Undergraduate Level 2
Handbook year: 2026
Topics include the introduction and application of buyer behaviour concepts to marketing decision making; consumer behaviour models; the identification of psychological variables which influence customer decision making; external factors affecting consumer behaviour; and an introduction to a vari. .
MKTG20001 has 12 scored reviews: overall 3.6/5 · usefulness 3.5 · difficulty 3.0 (all out of 5; higher difficulty means harder).
Sources: the Actuarial Students' Society Subject Review 2025 course guide; 5 StudentVIP reviews (average 3.4 stars); 6 Reddit comments that an AI model judged to be reviewing this course (average would-recommend 3.8/5).
Actuarial Students' Society Subject Review 2025: "This subject is a second stage marketing subject that follows MKTG10001 Principles of Marketing. The subject emphasises on how consumer behaviour can vary due to different elements, and how we can adapt those patterns into marketing use. The subject introduces how demographics and psychology concep…"
On Reddit: "I've taken consumer behavior last year. I think it is a bit difficult but still worth to take. It is basically focusing on talking about how consumers make purchasing decisions and i find it interesting！Also it is recommended to take beforehands if you want to do neuromarketing.…"
On Reddit: "Consumer behavior was the subject that I got the worst grade, out of all of all subjects I've done by far. Need to note that, below is my personal experience alone and you may very well have much better experience with the subject, considering that people's overall positive rece…"
The course panel on UniMelb Wall shows every review and discussion in full.
Q: Is MKTG20001 hard?
A: Students rate MKTG20001's difficulty 3.0/5 on average (higher is harder), which makes it moderately difficult.
Q: Is MKTG20001 worth taking?
A: Averaged over 12 reviews: usefulness 3.5/5, overall 3.6/5.
Q: Which faculty teaches MKTG20001, and when is it offered?
A: MKTG20001 is taught by the Faculty of Business and Economics. Check the official handbook for the current year.
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