MKTG30009 Digital Marketing (University of Melbourne): rated 3.6/5 overall, difficulty 3.0/5 (higher is harder) across 15 reviews collected on UniMelb Wall.
MKTG30009 is a University of Melbourne course taught by the Faculty of Business and Economics in Marketing. This page brings together its handbook details and what UniMelb students say about it.
Review data updated 2026-10-24.
Chinese title: 数字营销
Type: Undergraduate subject
Subject area: Marketing
Faculty: Faculty of Business and Economics
Level: Undergraduate Level 3
Handbook year: 2026
This course introduces and demonstrates how marketing theory and practice is used on the internet. Particular attention is given to techniques unique to the world wide web environment, and practice enhanced by the social networked nature of the internet.
MKTG30009 has 15 scored reviews: overall 3.6/5 · usefulness 2.5 · difficulty 3.0 (all out of 5; higher difficulty means harder).
Sources: the Actuarial Students' Society Subject Review 2025 course guide; 2 StudentVIP reviews (average 2.0 stars); 12 Reddit comments that an AI model judged to be reviewing this course (average would-recommend 3.9/5).
Actuarial Students' Society Subject Review 2025: "Of all the marketing subjects I’ve done, this one seemed to be the most different from what I was expecting based on the subject guide. While the assignments allowed us to have practical applications on a personal level and even had us doing some application of theories for an external business (gr…"
On Reddit: "Did both digital marketing and strategic marketing this sem (online). Both modules were conducted pretty well. I'd say picking which module to take would mostly depend on what your strengths and interests are in! Digital is much more hands-on, and u do have to attend tutorials t…"
On Reddit: "Did Digital Marketing as an elective last year (i'm an Eco/Fin major). I found the workload pretty easy and it was really interesting learning how to conduct SEO, etc. As for doing this online - I thought it was pretty good too. The only real issue is that we had to do a group a…"
The course panel on UniMelb Wall shows every review and discussion in full.
Q: Is MKTG30009 hard?
A: Students rate MKTG30009's difficulty 3.0/5 on average (higher is harder), which makes it moderately difficult.
Q: Is MKTG30009 worth taking?
A: Averaged over 15 reviews: usefulness 2.5/5, overall 3.6/5.
Q: Which faculty teaches MKTG30009, and when is it offered?
A: MKTG30009 is taught by the Faculty of Business and Economics. Check the official handbook for the current year.
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