MKTG10001 Principles of Marketing (University of Melbourne): rated 3.5/5 overall across 61 reviews collected on UniMelb Wall.
MKTG10001 is a University of Melbourne course taught by the Faculty of Business and Economics in Marketing. This page brings together its handbook details and what UniMelb students say about it.
Review data updated 2026-10-24.
Chinese title: 市场营销原理
Type: Undergraduate subject
Subject area: Marketing
Faculty: Faculty of Business and Economics
Level: research
Handbook year: 2026
The basic theoretical framework of marketing, including segmentation, buyer behaviour, product management, market communications, channel management and pricing decisions are introduced in this subject. Students are also introduced to basic concepts in market research and management of marketing .
MKTG10001 has 61 scored reviews: overall 3.5/5 · usefulness 3.9 (all out of 5; higher difficulty means harder).
Sources: 31 StudentVIP reviews (average 3.9 stars); 30 Reddit comments that an AI model judged to be reviewing this course (average would-recommend 3.2/5).
On Reddit: "POF was a lot of basic math, formulas and theories. The math was pretty simple as you are given most of the formulas in the exam, just gotta know the theory of when to use which formula. Also 15% of your grade is on weekly peer review quizzes that are guaranteed full marks if yo…"
On Reddit: "Honestly, you can pass with no knowledge of the course. The more key words you throw it, the more marks you will get. Assuming its somewhat relevant. I surprised myself with my mark."
The course panel on UniMelb Wall shows every review and discussion in full.
Q: Is MKTG10001 worth taking?
A: Averaged over 61 reviews: usefulness 3.9/5, overall 3.5/5.
Q: Which faculty teaches MKTG10001, and when is it offered?
A: MKTG10001 is taught by the Faculty of Business and Economics. Check the official handbook for the current year.
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