MKTG20004 Market and Business Research (University of Melbourne): rated 3.2/5 overall across 17 reviews collected on UniMelb Wall.
MKTG20004 is a University of Melbourne course taught by the Faculty of Business and Economics in Marketing. This page brings together its handbook details and what UniMelb students say about it.
Review data updated 2026-10-24.
Chinese title: 市场与商业研究
Type: Undergraduate subject
Subject area: Marketing
Faculty: Faculty of Business and Economics
Level: Research
Handbook year: 2026
This subject develops students' knowledge of fundamental market and business research concepts. It addresses the purpose, procedures and applications of market business research; helps view market and business research from a 'users' and 'doers' perspective; and aims to improve the managerial val.
MKTG20004 has 17 scored reviews: overall 3.2/5 · usefulness 3.0 (all out of 5; higher difficulty means harder).
Sources: 2 StudentVIP reviews (average 3.0 stars); 15 Reddit comments that an AI model judged to be reviewing this course (average would-recommend 3.2/5).
On Reddit: "Did both this sem. BDA: Mostly formulating expressions, simple multiplications for decision trees, and inputting figures into formulas (for example: Bayes Theorem) MBR: A lot of statistical analysis (SBSS), barely any calculation involved (simple calculations involving inputting…"
On Reddit: "Honestly pretty chill - did it this sem. Content is reeallly easy, group assignment is split into 2 parts. Feel free to DM if you’ve got more specific questions"
The course panel on UniMelb Wall shows every review and discussion in full.
Q: Is MKTG20004 worth taking?
A: Averaged over 17 reviews: usefulness 3.0/5, overall 3.2/5.
Q: Which faculty teaches MKTG20004, and when is it offered?
A: MKTG20004 is taught by the Faculty of Business and Economics. Check the official handbook for the current year.
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