MKTG30003 Service and Relationship Marketing (University of Melbourne): rated 4.3/5 overall across 6 reviews collected on UniMelb Wall.
MKTG30003 is a University of Melbourne course taught by the Faculty of Business and Economics in Marketing. This page brings together its handbook details and what UniMelb students say about it.
Review data updated 2026-10-24.
Chinese title: 服务与关系营销
Type: Undergraduate subject
Subject area: Marketing
Faculty: Faculty of Business and Economics
Level: Undergraduate Level 3
Handbook year: 2026
The marketing of service presents unique challenges and opportunities to enhance value creation by customers. This is because of the intangible, heterogeneous nature of the offering and the critical role of service personnel in service delivery.
MKTG30003 has 6 scored reviews: overall 4.3/5 · usefulness 4.3 (all out of 5; higher difficulty means harder).
Sources: 6 StudentVIP reviews (average 4.3 stars).
The course panel on UniMelb Wall shows every review and discussion in full.
Q: Is MKTG30003 worth taking?
A: Averaged over 6 reviews: usefulness 4.3/5, overall 4.3/5.
Q: Which faculty teaches MKTG30003, and when is it offered?
A: MKTG30003 is taught by the Faculty of Business and Economics. Check the official handbook for the current year.
UniMelb Wall is an independent student community and is not affiliated with University of Melbourne.