MKTG10001 目前在墨大墙（UniMelb Wall）上还没有课程目录详情或学生评价。
中文课名：市场营销原理
课程类型：Undergraduate subject
课程领域：Marketing
所属学院：Faculty of Business and Economics
层级：research
目录年份：2026
The basic theoretical framework of marketing, including segmentation, buyer behaviour, product management, market communications, channel management and pricing decisions are introduced in this subject. Students are also introduced to basic concepts in market research and management of marketing .
还没有墨大学生给 MKTG10001 写过评价。有人写了之后，这里会显示实用性、难度（difficulty）、推荐度和具体的课程体验——在那之前它是空的，不会用生成内容填满。
独立学生社区，与墨尔本大学官方无隶属关系。