MKTG30012 Business and Marketing Ethics

MKTG30012 Business and Marketing Ethics (University of Melbourne): rated 3.6/5 overall, difficulty 3.8/5 (higher is harder) across 9 reviews collected on UniMelb Wall.

MKTG30012 is a University of Melbourne course taught by the Faculty of Business and Economics in Marketing. This page brings together its handbook details and what UniMelb students say about it.

Review data updated 2026-10-24.

Course details

Chinese title: 商业与市场营销伦理

Type: Undergraduate subject

Subject area: Marketing

Faculty: Faculty of Business and Economics

Level: Undergraduate Level 3

Handbook year: 2026

Overview

This subject addresses the ethical challenges confronting managers and marketers in contemporary business organisations. Ethically questionable practices can include sweatshop labour, the destruction of the natural environment, sex in advertising, and political lobbying and influence.

MKTG30012 student reviews, difficulty and workload

MKTG30012 has 9 scored reviews: overall 3.6/5 · usefulness 3.6 · difficulty 3.8 (all out of 5; higher difficulty means harder).

Sources: the Actuarial Students' Society Subject Review 2025 course guide; 6 StudentVIP reviews (average 3.5 stars); 2 Reddit comments that an AI model judged to be reviewing this course (average would-recommend 3.5/5).

Actuarial Students' Society Subject Review 2025: "Content-wise, since this subject is a level-three subject, the expectations and complexity are significantly higher than previous Marketing major subjects such as MKTG10001 Principle of Marketing in various ways. This includes engaging in tutorials and completing assignments. Thus, students are exp…"

On Reddit: "For now (Sem 1, 2023), the subject coordinator is Andrew Zur, and the whole subject ran pretty smoothly actually. There are a lot of assignments to do from time to time though, and lots of frameworks and theories to learn. Andrew was helpful and during my assignments, he gave me…"

On Reddit: "I haven't done the subject before and can't really do it now because of the prerequisites but it looks interesting."

The course panel on UniMelb Wall shows every review and discussion in full.

MKTG30012 FAQ

Q: Is MKTG30012 hard?

A: Students rate MKTG30012's difficulty 3.8/5 on average (higher is harder), which makes it one of the harder courses.

Q: Is MKTG30012 worth taking?

A: Averaged over 9 reviews: usefulness 3.6/5, overall 3.6/5.

Q: Which faculty teaches MKTG30012, and when is it offered?

A: MKTG30012 is taught by the Faculty of Business and Economics. Check the official handbook for the current year.

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