MKTG90037 Managing for Value Creation (University of Melbourne): rated 4.0/5 overall across 2 reviews collected on UniMelb Wall.
MKTG90037 is a University of Melbourne course taught by the Faculty of Business and Economics in Marketing. This page brings together its handbook details and what UniMelb students say about it.
Review data updated 2026-10-24.
Chinese title: 面向价值创造的管理
Type: Graduate coursework subject
Subject area: Marketing
Faculty: Faculty of Business and Economics
Level: Graduate coursework Level 9
Handbook year: 2026
This marketing subject exposes students to an integrated perspective of the firm, how it interfaces with its environment, and how it creates and sustains value. Value creation occurs through interactions of a firm with its stakeholders (including its customers) and is central to marketing.
MKTG90037 has 2 scored reviews: overall 4.0/5 · usefulness 4.0 (all out of 5; higher difficulty means harder).
Sources: 1 StudentVIP review (average 4.0 stars); 1 Reddit comment that an AI model judged to be reviewing this course (average would-recommend 4.0/5).
On Reddit: "Good luck for MKTG90037! I did the class last sem, the exam was pretty all good!"
The course panel on UniMelb Wall shows every review and discussion in full.
Q: Is MKTG90037 worth taking?
A: Averaged over 2 reviews: usefulness 4.0/5, overall 4.0/5. Only a few reviews so far, so treat this as a rough guide.
Q: Which faculty teaches MKTG90037, and when is it offered?
A: MKTG90037 is taught by the Faculty of Business and Economics. Check the official handbook for the current year.
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