MKTG90002 New Product Development

MKTG90002 New Product Development (University of Melbourne): rated 5.0/5 overall across 1 review collected on UniMelb Wall.

MKTG90002 is a University of Melbourne course taught by the Faculty of Business and Economics in Marketing. This page brings together its handbook details and what UniMelb students say about it.

Review data updated 2026-10-24.

Course details

Chinese title: 新产品开发

Type: Graduate coursework subject

Subject area: Marketing

Faculty: Faculty of Business and Economics

Level: Graduate coursework Level 9

Handbook year: 2026

Overview

New Product development is an important source of growth and profitability as existing markets become price competitive and saturated. However, the process of new product development is fraught with risk.

MKTG90002 student reviews, difficulty and workload

MKTG90002 has 1 scored review: overall 5.0/5 · usefulness 5.0 (all out of 5; higher difficulty means harder).

Sources: 1 StudentVIP review (average 5.0 stars).

The course panel on UniMelb Wall shows every review and discussion in full.

MKTG90002 FAQ

Q: Is MKTG90002 worth taking?

A: Averaged over 1 review: usefulness 5.0/5, overall 5.0/5. Only a few reviews so far, so treat this as a rough guide.

Q: Which faculty teaches MKTG90002, and when is it offered?

A: MKTG90002 is taught by the Faculty of Business and Economics. Check the official handbook for the current year.

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