MKTG30013 Strategic Marketing (University of Melbourne): rated 3.6/5 overall across 2 reviews collected on UniMelb Wall.
MKTG30013 is a University of Melbourne course taught by the Faculty of Business and Economics in Marketing. This page brings together its handbook details and what UniMelb students say about it.
Review data updated 2026-10-24.
Chinese title: 战略营销
Type: Undergraduate subject
Subject area: Marketing
Faculty: Faculty of Business and Economics
Level: Undergraduate Level 3
Handbook year: 2026
Strategic marketing builds on the concepts and skills learned in other marketing subjects. The subject presents an opportunity for students to learn, examine and apply strategic marketing decision processes with the goals of establishing, maintaining, or improving the firm’s competitive advantage.
MKTG30013 has 2 scored reviews: overall 3.6/5 (all out of 5; higher difficulty means harder).
Sources: 2 Reddit comments that an AI model judged to be reviewing this course (average would-recommend 3.6/5).
On Reddit: "Did both digital marketing and strategic marketing this sem (online). Both modules were conducted pretty well. I'd say picking which module to take would mostly depend on what your strengths and interests are in! Digital is much more hands-on, and u do have to attend tutorials t…"
On Reddit: "Hi did it last year and ended with 74 1. Assignment: they were alright, quite fun actually picking our the beverages for the writing (if they still doing soft drink this sem) 2. Weekly quiz: quite chill, except i missed one and which indeed my final score could be 75 if i didnt …"
The course panel on UniMelb Wall shows every review and discussion in full.
Q: Is MKTG30013 worth taking?
A: Averaged over 2 reviews: overall 3.6/5. Only a few reviews so far, so treat this as a rough guide.
Q: Which faculty teaches MKTG30013, and when is it offered?
A: MKTG30013 is taught by the Faculty of Business and Economics. Check the official handbook for the current year.
UniMelb Wall is an independent student community and is not affiliated with University of Melbourne.