MKTG30008 Neuromarketing

MKTG30008 Neuromarketing (University of Melbourne): rated 4.6/5 overall across 5 reviews collected on UniMelb Wall.

MKTG30008 is a University of Melbourne course taught by the Faculty of Business and Economics in Marketing. This page brings together its handbook details and what UniMelb students say about it.

Review data updated 2026-10-24.

Course details

Chinese title: 神经营销

Type: Undergraduate subject

Subject area: Marketing

Faculty: Faculty of Business and Economics

Level: research

Handbook year: 2026

Overview

This subject examines the brain systems, research tools and insights from the brain and psychological sciences relevant to marketing theory and practice. Topics include neuroscience fundamentals; neuroscience technology used in marketing research; functional implications of key brain systems for .

MKTG30008 student reviews, difficulty and workload

MKTG30008 has 5 scored reviews: overall 4.6/5 · usefulness 4.6 (all out of 5; higher difficulty means harder).

Sources: 5 StudentVIP reviews (average 4.6 stars).

The course panel on UniMelb Wall shows every review and discussion in full.

MKTG30008 FAQ

Q: Is MKTG30008 worth taking?

A: Averaged over 5 reviews: usefulness 4.6/5, overall 4.6/5.

Q: Which faculty teaches MKTG30008, and when is it offered?

A: MKTG30008 is taught by the Faculty of Business and Economics. Check the official handbook for the current year.

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