MKTG20007 Entrepreneurship and Product Innovation

MKTG20007 Entrepreneurship and Product Innovation (University of Melbourne): rated 1.5/5 overall across 1 review collected on UniMelb Wall.

MKTG20007 is a University of Melbourne course taught by the Faculty of Business and Economics in Marketing. This page brings together its handbook details and what UniMelb students say about it.

Review data updated 2026-10-24.

Course details

Chinese title: 创业与产品创新

Type: Undergraduate subject

Subject area: Marketing

Faculty: Faculty of Business and Economics

Level: Undergraduate Level 2

Handbook year: 2026

Overview

Entrepreneurship and innovation are about applying new ideas and solutions to address customer needs. This subject introduces theories intertwined with practice on how internal and external or “new” entrepreneurship and innovation can provide value to customers, firms, and other stakeholders.

MKTG20007 student reviews, difficulty and workload

MKTG20007 has 1 scored review: overall 1.5/5 (all out of 5; higher difficulty means harder).

Sources: 1 Reddit comment that an AI model judged to be reviewing this course (average would-recommend 1.4/5).

On Reddit: "MKTG20007 out, held down by group projects"

The course panel on UniMelb Wall shows every review and discussion in full.

MKTG20007 FAQ

Q: Is MKTG20007 worth taking?

A: Averaged over 1 review: overall 1.5/5. Only a few reviews so far, so treat this as a rough guide.

Q: Which faculty teaches MKTG20007, and when is it offered?

A: MKTG20007 is taught by the Faculty of Business and Economics. Check the official handbook for the current year.

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